Everyone has heard the phase, “You only get one chance to make a first impression.”
What impression is your building giving your business?
Research claims, within as little as seven seconds, a person will make several assumptions about who you are and if they can trust you. The same can be said about a business.
Imagine coming to your business the for the first time.
How does the exterior and entryway look and feel, are they welcoming? What about the reception area or waiting room, is it comfortable?
Customers experience your business, before they even reach you. It’s important to revisit these areas to make sure they still properly reflect your brand and the customer experience you want to provide.
Trends change and heck, businesses change too. Maybe the price structure has changed so you’re targeting a different market or maybe you’ve pivoted the business entirely and don’t offer the same products or services anymore. Did you know that even big businesses go through a brand refresh every 7-10 years? Small pivots can be even more frequent.
Is your space a reflection of the current customer you want to attract?
Read on for our top three checkpoints in determining if your business is really putting its best face forward.
- SIGNAGE: Where is the business name displayed? On the side of the building? The door when they walk in? Double check information for accuracy. Is the color, staff names and logo design current? There is always so much to do, especially when doing a brand refresh, it’s easy to overlook these things.
- EXTERIOR VIEW: Paint jobs, if taken care of well, last 7-10 years. Whether you’re due for fresh paint or just a touch up, give us a call for a free estimate. If you’re still in good shape, read our tips on “How to keep your paint job looking fresh” to get more life out of your paint.
- WAITING AREA: Last, but definitely not least, remember when we said, all it takes is 7 seconds for a customer to make up their mind about you? Even if you don’t have long wait times, making sure your space is functional, comfortable and stylish is so important when it comes to customer satisfaction. Go ahead, sit in your waiting area and take it all in. How’s the furniture? Is the paint faded? When was the last time the floor was professionally cleaned or sealed? Customer experience is all in the details.
We hope these tips are helpful in deciding if your business is due for an upgrade. Send us a message if you’d like to discuss how Widespread Solutions can help elevate your brand and the overall customer experience.